Blog post writing is a tough skill to master. You need a conversational tone that grabs readers’ attention, a talent for clearly communicating information, and a good eye for readability.
All those things can be learned, and I’ve got a few tips to help you out. Here are several steps you can take to make your blog post writing stronger and better!
Use the Right Tone
One of the most important elements of a good blog post is the right tone. Your writing needs to sound friendly, clear, and approachable. Great blog posts sound like a friendly conversation between you and a friend.
A good blog post writing tone is:
- Avoids slang or jargon
- Concise and to the point
You got to sound like you love your topic and your niche because that enthusiasm will pass right along to the right audience. Be kind to your readers—and not at all stiff and stuffy.
You also need to be concise as many readers lack patience and want to hear information right away.
Remember Your Audience
When you write, it’s super important to keep your likely readers in mind. Your blog’s success will be determined by how much your future audience loves your posts!
Write your blog posts as though you are talking to your readers—because you are! Write the sort of post that you would want to read.
Remember how I said don’t use slang or jargon? That’s because your audience will often get confused by it. But, if you know your readers are familiar with certain terms, go ahead and use them.
- 4 Unexpected Reasons for Joining the Blogging Community
- The Ultimate Beginners Guide To Investing Into A Blog
- How To Find Motivation To Blog For Free
Use Short Sentences and Paragraphs
Blog post writing needs to be super easy to read. Readers are often distracted or busy, so you need to use every trick you can to make your post very legible.
Short sentences and short paragraphs are easier and faster for people to read. Just like food, breaking up your writing into smaller, more digestible pieces makes it easier for readers to swallow.
Practice writing simple sentences (one verb, one subject) and paragraphs with only 1-3 sentences each. This will help you make a brief, easy-to-read blog post.
Some of us are readers, and some of us just love to look at pictures. I’m a very visual person, and I just need some images to draw me in.
Sprinkling in photos and images throughout your post will add visual appeal and break up long paragraphs.
You should never have a long wall of text in your blog post when you could have a photo, sub-header, or bullet points to break it up.
There are plenty of great ways to add images to your blog post. You can take your own photos or get free stock images from sites like Pexels or Unsplash.
You can also create your infographics or other designs with programs like Canva. I highly recommend using these resources to include at least one Pinterest-friendly graphic for readers to pin.
- The Ultimate Guide to Pinterest
- Use these Pinterest Strategies to Increase Traffic
- 10 Reasons Why Every Blogger Should Join Pinterest
Use Headers and Subheaders
Take advantage of headers to make your main points clear. Headers and sub-headers help you break up your blog posts and put your points in big, bold lettering.
Plus, putting your keywords in your headers and sub-headers gives you a little SEO boost. That’s all the more reason to use them!
In your blog post, try to add in a new sub-header in every few paragraphs explaining each topic. This will clearly walk readers through your writing while making it easier to read.
Add Bulleted Lists
Who doesn’t love bullet points? List of bullet points makes your blog post easier to read.
They break up your paragraphs and add much needed white space to your blog posts. More white space means your posts are easier on the eyes.
Not only are bullet points a win visually, but they’re also good for your content. Condensing your ideas into simple little bulleted statements helps readers grasp your main ideas with no trouble.
Anytime your blog post lists items—steps, tips, supplies, ideas, anything—see if you can make it into a list of bullet points.
- 45+ Blogging Resources & Tools for Growing Your Business
- Awesome Courses for Blogging & Self-Love
- 7 Effective Scheduling Strategies To Pump Out More Blog Posts
End With a Call to Action
At the end of your post, give readers a Call to Action, otherwise known as a CTA. A CTA asks your readers to perform some actions, like buying a product or sharing something on social media.
Common CTAs for bloggers include asking readers to share your post on social media, write a comment, buy your eBook, join an email list, or visit a link you provide.
Often, the action is tied into something you’ve just been talking about (for example, if your blog post was about productivity tips, your CTA might ask readers to join your email course on how to increase their productivity).
To make a good CTA, you want to be clear and friendly. You want to make it as easy as possible for the readers to take action—provide them with a clear link or easy signup form.
You also want to give them a good reason to do it, like offering a freebie or promising to reply to any questions they have in the comments.
Dare I end this post with an example of a CTA for you? Follow me at Mint Miller Writes or ZyraKuma for more helpful blogging hacks! And if you enjoyed these blog post writing tips, don’t forget to share them on social media or with a friendly pin.
Mint is a freelance and fiction writer, lifestyle blogger, and lover of pretty words. She enjoys crafting playful short stories and awesome blog posts for a living. Her hobbies include reading, running, drinking too much chocolate milk, and snuggling dogs. She talks about writing on her blog, Mint Miller Writes, and lifestyle topics across the web.