It can be quite confusing when you first hear the word “SEO” and “keywords”. When I first started blogging, I didn’t even find out about it till months later when I took blogging seriously.
I transferred my blog from free WordPress to Self-hosting. That’s why it’s better to learn it now than later.
If you’re a beginner blogger learning what SEO means, then continue reading. I’ll be giving you the definitions on what SEO and Keywords mean so you can get the jiss of it and some tips on how you can increase your organic traffic by optimising.
So grab your mug of coffee or tea and let’s get right into it!
If you’re still using a free blogging platform and want to take blogging seriously, I recommend you host on SiteGround because it’s cheaper, has brilliant customer service and easy to install.
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What is Keywords?
Keywords are the topic or idea of your post. This is where your readers can search and find your content by typing in a keyword that they’re looking for.
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What is SEO?
SEO is Search Engine Optimization. I’m pretty sure you use search engines like Google, Bing, Yahoo right? This is where SEO comes in.
These search engines index your content once it has been released to the public so that readers can find your links.
Now that you know what they mean, here are ways on how you can index your post on these search engines.
Niche: A certain topic that interest the reader. Like DIY, fashion, self-development, travel, family, dating, technology, food, mum blogs, etc.
People say that it’s best to stick to one or two topics. But as a beginner, you should first start off with exploring different topics to suit what your interest is and then go along with it as you progress as a content creator.
When I started blogging, I use to post multiple different niches. From lifestyle, cooking, DIY, relationships, etc (sadly, some of those posts are either private or deleted).
After 1 year of blogging, I continued writing and writing about self-development and stuck with it. And then I added the blogging niche after 2 years.
One question I see often is, “can you still be successful with multiple niches?” My answer is, it depends on how well the writer promotes their blog.
Those people that write multiple niches are considered “lifestyle bloggers” (like me). You can STILL be successful even if you’re a lifestyle blogger but as I said, it depends on how well you promote it.
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Long Tail Keywords
No, I’m not talking about a cat’s tail. Long Tail Keywords are keywords that are longer than one-two word/s (between 3-4 phrases) and are particularly detailed keywords relevant to the content you write.
For example, if I were to look for a specific hoodie that has a Steven Universe print on it, I can type in Google search “Redbubble Steven Universe Hoodies” and it will pop up relevant search topics that involve the keywords like “Redbubble“ “Steven Universe“ & “Hoodie“. Get it?
This is the better way to climb on the organic search bars because what you don’t know is that there are a lot of one-two lettered keyword phrases and millions of search results. It’s quite impossible to reach to the top of the index if you’re only throwing in keywords.
A new blogger in a FB blogging group had a problem with their title and meta-description and asked if there was a way to edit and fix it. My answer is, use Yoast SEO.
Yoast SEO is a WordPress SEO plugin to help you rank in the search engine index. It’s very simple and easy to use (that’s why I love it so much!).
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Much to say, I will not go full in-depth on the plugin but I will give a few basic reasons why you must have this tool if you’re using WordPress.
- As I said, it helps you rank better in an index like Google, Bing, Yandex & Baidu. You can add multiple verification codes so that you can rank in different search engines, not just Google.
- Social Media. Yes, you can customise how your content looks when you share it through Facebook, Twitter, LinkedIn, etc. It may look “ugly” if you don’t have this plugin installed.
- Customise your Title/Heading & Meta-description/tags. When you search on Google, you’re gonna see this.
The part I highlighted is called (from the top, going down) SEO Title, Slug & Meta Description.
- SEO Title: is the heading or title of your post. This is what the reader will see first (hence why headings are very important to get visitors to click on your content).
- Slug: the link to your post. You might see newer bloggers with links that have dates on them etc. Yoast can fix the links for you by going to their settings. It’s best to have clean links like the image below or something that is easier to search up.
- Meta Description: Here is where you give a quick summary of what your post is about. You don’t necessarily need to write one but it is highly recommended if you want people to click on it.
This is what it will look like when you scroll down after your draft post.
And here is what it will look like in the search engine of Google.
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Free Keyword Research Tools
If you thought that finding keywords are hard, you’re definitely wrong! There are plenty of keyword tools you can use to find similar keywords. Here is the list of free keyword tools I use.
Note: Some are limited to how much keywords you research and require you to wait at least a day to renew your free limit.
- Google Keyword Planner (Adwords)
- Neil Patel’s Ubersuggest
- Answer The Public
- Keyword Tool
Now that you read through and learned a few things about SEO, check out those free keyword tools, start installing Yoast SEO and go back to your newer posts and edit your title and meta-page.
And if you still haven’t self-hosted, I suggest you do it right now! Click Here to go self-host at SiteGround (you won’t regret it). If you still wavy on it, I made a post on 11 Lessons I’ve Learned Blogging with 100 Posts. I talked about how I should have self-hosted earlier.
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