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The spooky season is back again so why don’t you celebrate your Instagram feed with these Halloween Instagram post? If you’re like me and kind of have an on-and-off relationship with Instagram you can definitely start uploading quote posts to bring engagement to your account.
I’ve been doing trial and errors for my “current” project using a different Instagram account but I still want to start paying more attention to my second Insta.
In this post, I’ll share with you how to find the right Halloween Instagram hashtags, where to get Halloween IG templates, “spooktastic” Instagram captions to bring engagement as well as how to create your very own happy Halloween post using Canva.
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Where can you find Halloween IG Post Templates?
I posted some Halloween Instagram Quote Posts on my second Instagram “CoffeeEatsBunny“. This account is for my Etsy and digital art stuff. Maybe a few “behind the scenes” if I feel like it.
I haven’t been active on this account for a while until I started up my new Etsy shop (yep definitely ditching the main account).
You can find these Halloween IG templates in my Etsy store along with bonus PNG clip arts (only for a limited time).
These chibi digital download clip arts include:
- Witch sitting on a pumpkin (and holding a pumpkin)
- A girl patting a black cat
- A skeleton girl
- A vampire
- A “hallucinating” circus clown
- & a flying dark fairy
But rather than using the templates, I’m going to share with you how to make your own Halloween IG post using Canva (for free).
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Finding the right Halloween Instagram Hashtags
Hashtags are a wonderful way to get your Instagram post found, grow your brand, gain engagement and followers. It’s important to find the right hashtags that fit your post along with its difficulty.
- A really popular one (for example, #halloween) can be tough to rank for because it might get lost among billions of post. Hence why my Halloween posts have fewer likes and engagement.
- A least “non-existent” hashtag (for example, #zyrakumahalloween) can make your post none existent because no one is looking up that hashtag (unless you consistently build it up).
In order to find the right hashtags, find ones that are smaller, more niche, and have an engaged audience related to your business. You can do this by doing hashtag research such as looking up your niche and doing competitor research (what the top user in your niche is already using).
For example, rather than using the hashtags “#halloween” (holy over 86 million posts),
you can use “#spookyhalloween” which has 37 thousand posts.
Instagram has a maximum of 30 hashtags per post. A top tip is to fill up that 30 hashtags if you’re new to IG or you have a lesser following like me.
Here are the hashtags that I used for my Halloween Instagram quote posts: #halloween #pumpkin #halloweenigtemplates #halloweenquotes #halloweensayings #quotes #instagramtemplates #etsy #art #halloween2020 #spookyseason #halloweenspirit #halloweenvibes #halloweenseasons #halloweentheme #spookyhalloween #halloweencountdown #digitalart #digitaldesign #digitalartist #digitalartwork #digitalillustration #onlineart #digitalportrait #digitaldrawing #digitalpainting #doodlesofinstagram #doodletime #doodlearts
You can do a mix of popular and “niched-down” hashtags like I did but don’t be surprised if it gets fewer likes and engagement.
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Here are other Halloween hashtags that are just right for your posts: #everydayishalloween #s #halloweenparty #hauntedhouse #sfx #disney #artist #makeupartist #horrorart #horrormovie #like #fridaythe #ghost #instagood #jackolantern #halloweendecorations #party #dark #th #follow #sfxmakeup #zombie #mua #spookyseason #christmas #skull #instagram #drawing #mask #fashion
I found these on “Best-hashtags“. They even show analytics on these hashtags if you scroll down. You can easily tap on “copy” and it will copy to your clipboard.
If you scroll down to the bottom you can check out the top 10 Halloween hashtags, related hashtags and the recommended hashtags.
I didn’t do this because I used the already installed preview app on my Samsung Tab and my iPhone. It’s just an Instagram scheduler app because I can’t stay up 24/7 just to post an IG post.
It has an IG hashtag finder for you and I love using it because it automatically counts how much hashtags you added to the caption. Currently using the free version and it does just the trick! An alternative to this app is Tailwind Instagram.
Instagram also shares with you related hashtags and how much post it has. You can learn more about your hashtag games here.
What are some good Halloween Instagram Captions?
I’m still learning and trying out different Instagram Captions.
Usually, you should ask a question or add in a “backstory” behind the photo to keep it personal but since we’re talking Halloween Instagram Captions, here are some of my favourites that I found online (also hold your “ghouls” cuz they gonna be puns and a lot of cringe haHAA). I found these Halloween captions here.
- Fangs for the memories.
- Get in, loser. We’re going haunting.
- I’m a haunted mess.
- Only BAD WITCHES can drive stick.
- Swish swish, witch.
- You better work, witch.
- If you’ve got it, haunt it.
- This is where the magic happens.
- Hey, boo-tiful.
- Have a fang-tastic night!
Ok, I’m gonna have to stop it with the pun captions. You can also add in Halloween quotes to your captions (as well as your Instagram quote post later on). Here are some of my favourites…
- Darkness falls across the land, The Midnight Hour is close at hand. ~ Rodney Lynn Temperton
- There is something haunting in the light of the moon. ~ Joseph Conrad
- For a witch, you certainly don’t know much about how hauntings work. ~Collen Houck
- Halloween is an opportunity to be really creative. ~Judy Gold
- Do you believe in destiny? That even the powers of time can be altered for a single purpose? ~Bram Stoker, “Dracula”
- We make up horrors to help us cope with the real ones. ~Stephen King
- I would like, if I may, to take you on a strange journey. ~The Criminologist, “The Rocky Horror Picture Show”
- Halloween is not only about putting on a costume, but it’s about finding the imagination and costume within ourselves.” ~ Elvis Duran
- On Halloween, witches come true; Wild ghosts escape from dreams. Each monster dances in the park. ~ Nicholas Gordon
- It’s Halloween; everyone’s entitled to one good scare. ~Brackett, “Halloween”
You can find more quotes at “61 Halloween Quotes to Send Shivers Down Your Spine”
How to Create A Halloween Instagram Post
I’ll be using Canva PRO in this tutorial. However, I’ll be using the free stuff in Canva free so that you can follow along.
You can also use PicMonkey or any other graphic design tool as optional. I’ve made plenty of reviews and tutorials of social media post tools which you can check out here (after this post of course):
Optional: Another thing I’ll be using is my Halloween PNG that I made last month. You can purchase them in the Halloween PNG pack if you like them and want to add them to your post.
Find “Instagram Post” under “recommended” or “social media”. You’re able to search it in the toolbar if you can’t find it OR create a custom design and size it to 1080 x 1080 px (pixels).
Under “Templates”, search up “Halloween” and you should get a load of Halloween templates that allow you to add text (quotes, headings, etc) to it. For now, I’ll share with you how I create it.
Here I went to “Bkground” and made my post to black. I’m doing the “inverted” layout for this tutorial. In graphic design elements and principals, we call this “negative space“.
When you go to “elements”, search up “Halloween” and you get a bunch of Halloween clip arts and PNG that you can add to your post.
You can also be specific of what you want to add such as “cobwebs, spiders, pumpkin, witch, broom, etc”. Go to the filter icon on the right side of the toolbar and you can filter it. There are fewer options with the free version of Canva but again, you can use your own Halloween clip arts or use the free ones (that still look great!).
Here’s what I came up with using the free cobweb clip arts.
Where to Get Halloween Clip Arts
When adding your own Halloween clip arts make sure they are PNG transparent. Meaning they are high quality but don’t have the icky background to it (background removed).
You can absolutely use Canva (PRO), PicMonkey, Adobe photoshop or any other transparent background tool to make your white background disappear. Here’s some list of sites that can help you with that:
There are plenty of sites online that also have Halloween clip arts that you can download for free. Here are some:
Or purchase some affordable ones on Etsy or CreativeMarket.
Anyways, back to the design. It’s time to add the text!
Go to “Text” and click on “Add a heading” (x2 or more if you need too). This is where you get to customise and add in your Halloween quotes or sayings.
How to place text behind clip art
If a heading is over the PNG clip art and you want it behind the text, you can click on the text > then click on the 3 dots on the text toolbar (the very right side but not the bin) > “Position” > “Backward”.
This is my finishing Halloween Instagram Quote Post!
Two of my favourite text faces is “Lovelo” & “Apricots” (I love it so much I use it for my Pinterest graphics)! You can use any typeface and font you like.
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Here’s what I did to get what it looks like in the image…
Heading 1: “There is something”
Typeface “Lovelo”, size 90, the colour is white. I changed it to uppercase (it’s the icon with the lowercase A and uppercase A”), position it to centre and changed the line-height to 0.9. It’s the icon with the 3 lines and arrows.
Heading 2: “Haunting”
Typeface “Apricots”, size 130, the colour is a dark pastel pink that is used with the vampire’s gradient hair (colour code: #E4B4B7). I love this feature that Canva installed!
Anyways, make sure the text is behind the clip art (I’ve already shown you how to do this earlier).
Heading 3: “In the light of the moon”
Typeface is “Lovelo”, size 76. The colour is white but to make one text a different colour (yellow in this one), you just need to highlight it and then click on the colour palette (the icon with the A and an underline of colours). I did the same thing with heading 1 where I uppercase it and do the line height (0.95).
Once you’re happy with your final piece, you can download it as a PNG file and upload it to Instagram!
Conclusion
You don’t have to follow the tutorial exactly. Let your creativity flow and come up with something crazy, spooky or exciting for your Instagram feed.
If you don’t have Canva yet, you can make an account for free here. You can also schedule these using Tailwind for Instagram which also does the same thing as Preview but with more alternatives (e.g hiding hashtags into the comments, suggesting hashtags suited for you, turning your feed beautiful, and more).
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