GMass Overview: Ultimate Beginner’s Guide To Mass Email

Are you looking for a mass email service (aka bulk email) tool to help you quickly send out emails?

Think about it. It can be quite a time-consuming thing having to write out each individual email and sending it to the hundred and thousands who are subscribed to your email list. Not only that but what if you want to send out a request to multiple brands?

Look, you can either do it the hard way or find a better and much easier way to send out emails while still keeping it personalised.

What Is A Mass Email? (Aka Bulk Email)

In simple terms, mass emailing (or bulk emailing) is when you create one single email and send it to a large group of subscribers (regardless of their target interest, demographic and/or niche).

Usually, the aim of a mass mailing is for businesses or brands to promote their products, sell goods or develop relationships. Typically put it as “delivering an important message using the least effort”.

A thing you got to note about mass mailing is that it is not considered “junk mail” but when used in the wrong hands it can be considered as spam. If your bulk email is marked as “spam” then this could hurt your reputation as a business.

In this post, I’ll share with you an informative guide on what mass mailing is, what type of mass email you can input, the overview on GMass and it’s features, GMass pricing and how to contact them.

*Disclosure: This post contains affiliates. I earn compensation if you buy the product. I only add affiliates that I’ve tried myself or would prefer to you. Read more Privacy Policy & Disclosure*

In collaboration with Nakturnal.

Before we get into it, check out this post on Email Marketing for Beginners (after you read this post of course).

What Are The Types Of Mass Emails You Can Deliver?

There are 4 types of mass email you can deliver to your audience. These 4 are newsletters, promotional emails, acquisition emails and retention emails. I’m going to give you an explanation of these four.

• Newsletters: Now these are the type of emails I typically subscribe to (and also send out for my blog). This revolves around the relationship between business and subscribers by keeping up with the company news. It shares insight into the industry and shares products that may lead to sales or drive traffic to their site.
• Promotional Emails: This involves building awareness of brands, sharing exclusive offers and deals to attract customers and promote sales. For example, I use my email newsletters to promote my Pinterest templates and if I have a discount on them, I’ll make sure to create a promotional email to let them know first hand. You can use this mass emailing technique for existing customers or when you want to turn a subscriber to a likely customer.
• Acquisition Emails: These type of emails help you gain new customers by creating a lead magnet and converting them. This involves sending emails about sponsorship products and/or services that your audience may be interested in. By building up your email list and working on email campaign strategies, you’ll able to grow your email acquisition.
• Retention Emails: Lastly is the retention emails. This type of email allows you to find the right timing and send mass emails to existing customers and encourage them to keep purchasing your products at a good value (such as discounts on your own products). It’s a great way to boost engagement and customer loyalty.

What mass email service tool should you use to send mass mailing?

If you’re looking for a mass mailing extension to your already existing Gmail account, then you can try out GMass.

It’s pretty much “email marketing beginner-friendly” because you don’t need to do all that complicated stuff to set up your email list.

You can find an overwhelming amount of positive feedback and reviews on this bulk email tool. Have a look for yourself: Google G-Suite Marketplace.

What is GMass?

GMass is a mass email service that allows you to personalise and track your emails, send mass mailing through replies (mail merge emails in Gmail), schedule and much more (which I will share with you next).

Overview Of GMass Email Mass Features

• Like I mentioned, you’re able to use your Gmail (Google Mail) to send mail merge campaigns with auto follow-up emails.
• You can connect to Google Sheets. Google sheets is a free and sync-able spreadsheet where you’re able to collect and organise email recipients’ info (like emails, names, etc). Technically like Microsoft Excel where you’re able to use formulas and organise budget finances. You can use this function to mail merge your list and insert them into an email template. Learn how to do this here.
• You are able to personalise and schedule your bulk emails. Personalising emails is a great way to create a connection with your subscribers or clients. If you want to schedule your mass emails to the best time your subscribers’ open emails, you can do that also.
• Create email lists by searching your Gmail account. Yep, no need to go and create a new list when you can use your existing list.
• As mentioned, you’re able to send emails as replies to multiple people. For example, three of your customers ask the same question about your product and so you can easily reply with more information about what the product is without having to copy and paste to each person. What a time saver!
• You can set up automatic follow-up emails to be sent in a sequence until you get a reply. One finger up if you’re the type that probably forgot about an email you sent one month ago and totally had to chase after it when it randomly pops up in your mind (*cough and put one finger down*). This feature allows you to customise your sequence so when you haven’t heard back from the person, it can send it automatically. This is a huge life-saver for bloggers who send out guest post pitches or ask for backlinking.
• You’re able to check analytics. Like any email marketing services you’re able to check how many people clicked, opened, replied and bounced your email. You can send a segment prior to a campaign (for everyone who either opened or didn’t click your last campaign) through “behaviour-based campaigns“. You can use the Gmail desktop or mobile app to check your analytics.
• This tool will automatically mass email 10,000 campaigns using their distribute feature so that you don’t go over Gmail’s sending limits. They distribute your emails automatically over multiple days (24 hours to 48 hours to 72 hours and from then on). You can learn more about how they distribute your emails here.
• You’re also able to fix any mistakes or problems that don’t look right through “preview mode“. This feature is installed in nearly every email services and is ideal before you hit that “send button”.
• Other options include “Reply Management” (which help you organise your replies in categories), the unsubscribe optional link, email list builder (it allows you to find email addresses deep inside your account by using the search option) and “new messages or replies“.

What is GMass Pricing?

Here’s what you all have been waiting for! Ok but I also got to note that there’s a lot of plans so stick with me.

More disclaimers:

• All the prices are shown in USD (U.S dollars) so if you’re in another country (like me) then it will convert to your currency once you pay.
• You can pay through PayPal.
• On a budget and don’t want to spend a lot? Or you need more features? You’re also able to downgrade or upgrade once you’re subscribed to a plan.

Disclaimers out of the way, let’s get started with the monthly plan.

Individual Monthly Plan

The cheapest plan for this mass email service is the “Individual” monthly plan:

• The first affordable option is the “Minimal” which is $8.95/mon. You’re able to use other features and sending bulk emails is unlimited however you won’t be able to remove GMass footer or auto follow-ups.
• The second one is “Standard” which is $12.95/mon. You got the same options as the minimal plan however you’re able to remove the GMass footer.
• The third (and last of individual monthly price) is “Premium” which is $19.95/mon. It’s one of the most popular plans because you got all the features enabled including removing the GMass footer and auto follower-ups.

Team Monthly Plan

Now there is also a team plan. First off, you got to pick how much people are in your team. This will depend on your pricing because the more people you have the prices go up.

The plan is “Premium” only (again, you get all the options available like removing the footer, auto follower-ups, unlimited use and all other features that are included).

• 5 Users: Premium $89/mon.
• 10 Users: Premium $159/mon.
• 25 Users: Premium $348/mon.
• 50 Users: Premium $597/mon.
• 100 Users: Premium $994/mon.

Now let’s move onto the annual plan (yearly).

Individual Annually Plan

This plan is great if you don’t want to track monthly payments. The individual annual plan is similar to the individual monthly plan however the only difference is that you’re paying for a full year.

Let’s check the prices out:

• Minimal is $89/year. You’re not able to remove GMass footer or auto follow-ups.
• Standard is $129/year. You’re not able to do auto follow-ups.
• Premium is $199/year. You get all the features enabled.

Team Annually Plan

The most pricey one is the team annually plan. Again, same with the monthly plan but you’re paying for a year and you get all the options.

• 5 Users: Premium $897/year.
• 10 Users: Premium $1595/year.
• 25 Users: Premium $3,487/year.
• 50 Users: Premium $5,975/year.
• 100 Users: Premium $9,949/year.

Where and How to Contact GMass

If you’re having any issues using this mass email service, they have a support and FAQ area. Before contacting them, you should probably look through the most frequent questions (I’ve linked the FAQ) such as “How do I cancel a subscription” or “Is GMass free?”, etc.

However, if you can’t find what you’re looking for feel free to quickly contact them through their socials on Facebook, Twitter, and LinkedIn OR their support email (I’m not going to add it in this post but you can find it in their post by scrolling to the bottom).

Conclusion

So that’s an overview of what mass emailing and GMass can provide for you. Are you are thinking about trying out this mass email service? You can try out this free Chrome plugin.

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