When I say I’m leaving your blog, I’m actually leaving your blog. This could affect your site’s bounce rate. If a bounce rate is high, that is not good. A low one is excellent meaning that your audience is engaged with your content (with a chance that they will purchase something from your site).
If you have been blogging for over a year now and you’re still at this point of having half these items on the list, then you really need to start looking into it.
From a very long post that clumps into one big paragraph to the design theme being *cough* ugly. Pop-ups everyone which makes it non-user-friendly. Paragraph fonts? Can’t read if they’re too small or a really light colour. Posts that sound like robots. Really long loading times and bad grammar or spelling. These areas could affect your bounce rate.
Here are my tips when it comes to improving your blog’s bounce rate.
Grab your mug of coffee or tea and let’s get right into it!
Big Paragraphs (that looks like a written Essay)
Thankfully, a fellow blogger told me to spread the paragraphs in small sections so that it makes it easier to read. So I end up doing that. If no one told me that, then I would be stuck writing out a large essay that no one would want to finish reading.
Technically, humans like to skim through blog posts to find their answer. Along with that, separated paragraphs make it easier on the reader’s eyes to take a break.
- The Ultimate Question: Should You Start A Blog?
- The Definitive Do’s and Don’ts of Blogging
- The Beginner’s Guide to Making a Self Hosted Website
Yes, it is hard to read and of course, I get bored easily after reading a sentence or two (unless you get right to the point). Go check out all those blog posts you follow and see how they spread out their post.
The most popular tip out there is setting them in Sub Headings (headings 1 and 2 OR 2 and 3) and then spreading each sentence out (1-3 sentences per paragraph). The only exception to 4-5 is when a paragraph is connected to one another.
Design Theme looks way too “noobish” or “clustered”
I know I know, the most important thing about blogging is the actual post itself. But, as a person who likes anything clean, neat and pretty, I prefer to stay on a blog that doesn’t look like a 2003 theme.
Making things pretty belongs to Instagram or Pinterest. For me, a blog theme can really set everything apart and make the visitor enjoy staying. Even the fonts and typefaces of a paragraph need to be readable!
- Free Aesthetic Design Resources To Brand Your Business
- Easily Create Unique Pinterest Board Covers On Your Phone
- Use These Amazing 10 Pinterest Marketing Strategies to Increase Traffic
You can check out the speed for mobile version and desktop version (hence why it’s best to purchase a theme that is responsive friendly).
You can also use GTmetrix which also checks your site’s speed and give you tips on how to improve it. If you’re using a WordPress site, you’re also able to download their plugin to check your site’s speed at the WP dashboard.
Placing ads do no harm to your readers because it’s like a “treat” for all the hard work you put into a post. Unless you really over-do it by adding ads everywhere.
The subscription pop-ups. I’m not going to lie, I do it too (as you can tell when you visit my site) along with the notification pop-ups. They still work but it will get much annoying if you add these pop-ups multiple times than the second time.
Oh and one more thing, those social media bars, yes, those things that block the paragraphs and you have no way to close it because they have no arrow indication to close it. Fix them, please. I can’t even read your post if I got that bar blocking half my screen on my tablet.
Paragraph Font is hard to read
I’ve encountered many blogs where they use a really light coloured typeface (like a lighter pastel colour) or when the font paragraph is way too small to read. Don’t forget those cursive typefaces for their paragraph text!
C’mon now, how am I expected to read this when clearly I can’t read it? And no, I don’t have eyesight problems! (You can check my Optometrist for that).
(Update July 2020: HaHAA jokes on me, I do in fact have eyesight problems.)
Try using typefaces and fonts that are the small-medium to medium-large size (like say size 11-21), easy to read typefaces like san-serifs or serifs and darker colour that isn’t light as the sunray.
Posts that don’t have ‘Personality’
When you start posting, you really don’t know what you want to sound like. I guess it’s like a progression thing when you blog for a long time.
When I first started out blogging, I use to write like I write my essays in school. Now that I’m being more “me” on this blog, I’m not afraid to use my sarcastic tone and personality into my blog posts.
Readers have a different liking style based on their interest in the niche. As of today, there are those who would prefer a relatable or conversational tone (like you’re speaking to a friend).
- The Truth On How To Make A Side Income Blogging
- 7 Effective Tips for Amazing Blog Post Writing
- Ultimate Tips for Starting a Blog on WordPress
If they don’t like it, they can leave! Yes, your long-term readers want to know that you’re NOT a robot and I completely agree with that.
It makes it more enjoyable to read instead of reading something that belongs in a dictionary. I’m definitely clicking off because I don’t want to fall asleep like I do when I read my school textbooks.
Really LONG loading
I’ve mentioned earlier that you can fix your site speed using Google PageInsight Speed or GTmetrix. But one thing I hate the most is the long loading time. Like cmon now, it doesn’t take an hour just to clear your site’s cache or remove plugins that you don’t need.
For decades of reading other blogs, I’ve experienced this multiple times. So if I can’t load into your site within 5 seconds, then I’m definitely clicking out and never coming back.
You should use these WP plugins if you want to make your site run faster:
To do this, go on the “Smush” on the WP left tab and under “Bulk Smush” you should be able to optimise your images by clicking on “Bulk Smush Now“.
If there are none to smush, you’re are good to go! Sometimes you need to manually recheck it by click on “Re-check Images” on the top right.
Other Image Optimising Tools I Use:
Bad Grammar and Spelling
I’m one to have bad grammar and spelling but you know what helps me with this? Grammarly.
This free tool can help you automatically fix your grammar and spelling errors when you’re writing your posts. If you haven’t gotten it yet, click here.
I mean, if I see an error, I’ll still read your post if it’s interesting but I’m definitely not going to stay and check out your other posts.
(Update July 2020) I understand in the comments that people mentioned that “English isn’t their native language”. I did not think of that whilst writing this post for the first time. I appreciate you guys for stating that.
Use this advice for your blog to improve your bounce rate and help Google link your post to the top.
What are your tips for improving high bounce rates? And do you agree or disagree with the advice I mentioned?
If you love new posts about self-care, productivity, blogging tips, and other lifestyle posts, then don’t forget to subscribe to my newsletter where you can get notified in your email inbox on Fridays (Aussie time). Follow my social media accounts if you haven’t already!
If you love this post, share it by pinning it on Pinterest or sharing on Facebook or Twitter. Remember, to check out my related posts below.