Blogging is tough when you need to create a blog post at your time. But you know what helps? Scheduling blog posts. This is one of the great strategies of blogging and makes it easier for you to work on other things like your social media and connecting with others.
So what’s the issue? There are times where you don’t have time to create at least one post for the week (or even a month). Then there are other times where you don’t feel like writing. I’ve experienced writer’s blocks many times and it’s like the world has fallen apart… at least to me it does.
These have happened before, and I now came to a vision where there is a technique to make blogging life easier.
How can you incorporate a blogging schedule for your content? This routine is where you use 7 steps of blogging bulks, to create and finalise your post for scheduling.
These are the seven blogging schedules:
- Brain Dumping Ideas (Blog Topics)
- Writing It
- Designing the Graphics
- Keyword and SEO research
- Scheduling It!
Let’s get deep into planning your weekly blogger schedule.
So grab your mug of coffee or tea and let’s get right into it!
1. Brain Dumping Ideas (Finding Blog Topics)
So let’s start off with the first step of scheduling blog posts. Brain dumping ideas is writing down a list of topics or keywords on a certain topic you want to write about.
For example, this post is about scheduling blog posts. So I write down a random topic that includes this keyword like “blog scheduling“, “blog schedule”, “blogging schedule”, “blog calendar“, etc, down into my Trello list to save for later.
You don’t have to write it down digitally (but that way is much easier). You can also write it down in your journal or a notepad you have nearby. Somewhere where you can get easy access to it when it comes to your blogging time.
I use Trello for this stuff because this management tool makes life easier for creating lists and sharing those lists with others. I’ve made an in-depth tutorial on how to use Trello so check it out here.
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Other ways to get blog topic ideas is making a Mind Map. A mind map is a creative idea tool in which you focus on a topic and then expand it from there. I use this tool in my VCD and Art class, which is helpful for expanding outside the box.
Or, you could use other helpful sites and tools to get your ideas from.
- Pinterest (I always use Pinterest to get these ideas)
- We Heart It
- Facebook Blogging Groups
- Google Keyword Planner (now known as Google Adwords).
Once you got down your blog topic, it’s time for the next crucial step of scheduling blog posts.
If you’re writing on your personal life, then you don’t have to do any factual or in-depth research. However, this is pretty helpful in order to collab all the information and ideas down. So you don’t have to get stuck during your writing phrase.
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For example, if I search “waking up at 5 am makes you more productive“, then I would have to search up on Google “does waking up at 5 am make you productive?” and then back it up with the evidence from my research.
Another is to back up your point by personal experience. This means that this is based on your own try and what you are passionate about. Like, if I did this and it worked, then I would write an honest experience and maybe have a screenshot of it.
For example, if I gained over 1000 repins from using Tailwind, then I would definitely have to screenshot and save my Tailwind analytics to show that I am being honest.
3. Write It
It isn’t a blog unless you write it up right? Depending on the blog that is. You can also create a blog post with no writing such as adding your podcast or YouTube videos. You should check out Neil Patel’s blog for examples.
When you’re doing the first draft, write everything down first but don’t go back and correct it. This way you can put down everything without getting interrupted. The first draft won’t stop there so feel free to put everything down the moment it hits your mind.
I learned this writing technique way back in my public high school during reading class. My teacher would give us a timer and we would just write down a random story without correcting it. We then get the last few minutes to edit it once we’re done jotting down the story.
By using split screens, I’m able to have one side open to my “research” tab while I have another tab open for my “writing” tab.
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See why I told you in Step 3 to write everything down? This is the most crucial step when it comes to posting your post in public. Always edit it at least 2-4 times.
A helpful way that I’ve recently started incorporating into my editing is reading it out loud. If something doesn’t make sense out loud, then I can easily mix, match and fix it.
As a student with bad English (and bad focus on past and present tense), I can say the best app that helped me with blogging and typing my essays is Grammarly. I have been using this tool since the first 6 months I’ve been blogging and now I’m living for this app.
Julian from Digital Decluttered wrote a post called “How to write a blog post – from brilliant idea to publish (and everything in between)” where she shared a free tool (that I’ve recently been using) called Hemmingway Editor.
5. Designing the Graphics
We live in a world filled with visuals and it’s no acceptation when your blog doesn’t a single graphic in one of your posts.
Two reasons why visual graphics help you with your traffic:
- It makes your blog more stay-able as it gives your readers a break from reading.
- How will they share it on Pinterest when you have no graphics?
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Don’t know what tools to make them? The top designing tools to create my Pinterest graphics is Canva and PicMonkey. It is much easier to create these graphics rather than using a lot of time spent on Adobe Photoshop (from experience).
6. Keywords and SEO Research
This is the MOST IMPORTANT thing you need to consider before scheduling blog posts.
You need to do some deep research by looking up keywords that relate to your blog topic. You can also do this before writing up your blog post to save time.
Firstly, you need Google Analytics. This tool allows you to look through where traffic is coming to your blog, your top keywords people look up to find you, how many visitors are on your site, and more. This post goes much more in-depth on how to set up your own Google Analytics account.
How I search for keywords is to write down the topic of the post. In this example, I search up “blog schedule routine”. So I write this up and look at the relative topics and add them to my list and then search them up through Ubersuggest Keyword Tool.
You can also use the keywords from the bold links from other search results and incorporate them into Yoast SEO.
(Update July 2020: Since there are issues using Yoast SEO in 2020, I decided to switch to RankMaths. This SEO tool has more options that are free than the paid version of Yoast.)
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7. Scheduling It!
Phew! This is the last part of scheduling blog posts! You know what this means… scheduling blog posts are based on your monthly planner.
This is why a calendar comes in handy. You can use a digital Calendar (much easier) such as Google Calendar (which is what I currently use). Or if you want to take your calendar on the go during job meetings, etc, you can use a physical calendar such as Erin Condren planners. I did a past review on their LifePlanner so if you want to see what it looks like, check it out here.
Schedule your posts on the days where you usually post. For me, it’s usually Monday (rarely) but mostly Friday (Aussie time at 1 pm).
Schedule your posts at least 2-3 times a week for blog posts under 2k words. If you have a blog post with 3k and over, then you can post once or twice a month. That way, you’re not overwhelming your readers, you’re being consistent (which improves your search engine results) and you’re not running out of ideas.
Now that you have your blog schedule template, it’s time to try out this new blogging routine. In summary, you’re brain dumping your ideas, researching your topic/post, writing everything down, editing your writing until you can’t edit anymore, designing your graphics, searching for SEO keyword tags and finally scheduling them on your calendar.
Did you find this helpful? Do you have other strategies to weekly schedule your blog posts?
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