The Pinterest algorithm has been changing a lot (and I mean like ALOT) in 2020. For some beginners and older users, they can have trouble keeping up these changing factors that impact their Pinterest business strategy.
One moment they plan on the content and then the next, the algorithm is changed and they have to throw away all their plans again. Happened to you?
Pinterest recommends business users to post fresh pins and focus on creating video pins so in this post, I’ll share the Pinterest strategies I tried that helped me go from dropping out of this earth to climbing back up again.
And yes, it will include a few screenshots of my analytics to give you proof that it worked.
First off I’ll show you 3 screenshots of my analytics from a different perspective.
Note: There’s a lot of bugs going on around the Pinterest analytics. I would suggest focusing on the pageviews that are bringing up on Google Analytics if you have a blog or eCommerce shop.
Pinterest Strategy for Business: Analytic Review
This is the impressions, saves and clicks based on the last 30 days. It shows up on the main homepage for Pinterest business users.
This is from my account preview. The monthly viewers are impressions.
And this is from my Pinterest analytics:
Confusing right? This is why I suggest checking your Google analytics rather than focusing on Pinterest one due to its bug.
The Pinterest Strategy That Worked For Growing My Business Account
Creating Fresh Pins
I’ve tried it. I tested 100 freaken pins for a week (I DON’T recommend you do that because it will overwhelm you PLUS it didn’t do much for me in regards to gaining impressions, clicks and traffic).
I suggest creating 3-5 new pins a day (umm quick maths: 21-35 pins a week). If you’re busy with a full-time job or school, create about 1-2 fresh pins a day (7-14 pins a week). The tools that you can easily use are Canva (the main tool that I use), PicMonkey, Tailwind Create (for the free version it’s limited to 15 pin creations a month) and many more graphic design tools that you know of.
I only schedule these pins during the weekdays because that’s when my audience is active. I found out how to do it in this post. You can find more on how to find your target audience “active time” in your Google Analytics here.
Make sure to use eye-catching pins because you need something that catches a user’s attention. I did the easier job for you by designing pins that are beautiful and eye-catching. All you need to do is add in your text and image and BOOM ready for scheduling the week. If you want to customise it into your brand or theme feel free to do so!
You can purchase Pinterest templates from my Etsy store which is holding a 20% off Black Friday, November Sale (ends on the 30th Nov 2020):
- 100 Feminine Pinterest Templates
- 97 Attracting Pinterest Templates
- 27 Branding Pinterest Templates
- 50 Eye-Catching Pinterest Templates
Not willing to spend? That’s totally fine! You can try out a few Pinterest template samples from some of my products by signing up here (dw it’s free):
Create Video Pins
While doing trial and errors on video pins, I somehow figured out that these are set to Pinterest’s “priority list” because I’m gaining more of my impressions on video pins than normal image pins.
There are two types of video pins I create: the ones I manually create on Canva (pssk you can purchase my video pin templates that are customisable on Canva so that you can try it out for yourself!) and the ones I upload from TikTok.
I’m still new to creating TikToks but they help if you don’t know what video pins to create. For me, I create “behind the scenes” on how I create my Etsy digital clip arts.
The Manual pinning strategy
After 5 of my pins go live, I re-pin these pins to my OWN boards at least once. Make sure you don’t pin it to the same boards and spread it around 5-7 days.
You can create your own Pinterest boards by going to your Pinterest Business account (which is the icon of your profile pic in the top right) > “Saved” and then click on the plus icon and you will find “Board”.
I suggest creating plenty of boards that are “niche related”. What do I mean by this? Niche is a specific interest or services aimed at your target consumer group. For example, I create feminine social media templates so my main target niche is “women business, social media marketing and entrepreneurship”.
Ask yourself “What do I do? Who do I cater to?”. That way you can figure out what type of Pinterest boards to make and that allows Pinterest to showcase your stuff to the certain type of audience you want to attract. For example, I have my own Etsy store that includes feminine Pinterest templates, social media templates and digital clip arts. I create different boards related to the products that I sell to attract my target customers. These boards could be “Shop Digital Clip Arts on Etsy”, “Etsy Social Media Templates”, and “Canva Templates for Social Media”. Do you see how it goes?
If you haven’t started, your goal is to think about what you showcase and who you’re targetting and then jot down a list of Pinterest board ideas. Create at least 2-4 boards a week until you have 50. Note: you don’t have to stop at 50, you can create more boards if you want.
After that, you can start branding out your Pinterest boards. I created posts on how you can decorate your Pinterest board cover to help show off how professional and serious you are about your business:
- Easily Create Unique Pinterest Board Covers On Your Phone
- How To Make Pinterest Board Covers (& Bring Engagement)
Create Pins based on “Trends”
You should be creating content based on Pinterest trends. You can find it here or if you have a business account, it’s under “Analytics”.
This tool is very helpful in finding what fresh pins you should create and for most, adding in SEO keywords to your pin title, image and description. It shows analytics on what is currently most searched on Pinterest and what people are looking for. You can also type in the search term for your own keyword and see which is worth putting up right now or saving it for later.
Another tool is to look up “100 Pinterest trends“. This is what is predicted to trend in the next months, years or so. It’s great to get a head start and create something that might go viral in the later future.
The Re-pin strategy
So here’s the secret. I found out from this wonderful video by Whitney Bonds that helped me grow my monthly viewers and gain exposure to my pins in late 2020. She shared a re-pinning strategy that involves repining the pins that other people pin from you (I hope that make sense?)
Ok let me clear it out for you: In your bell notification, you should see who repined your pin right?
Click on that pin and then re-pin it to your own boards that you haven’t pinned before (again make sure it is spread out between 5-7 days before pinning the same pin to the same board). Do this daily and you will see results.
I’m not sure how and why this works but it definitely shows Pinterest that you’re an active user. Also, it’s much easier if you do it on your phone.
Try out these Pinterest strategies for your business and see how it goes. Note that it will take patience as well as trial and error to see what works best for you.
I also took EllDuclo’s course on Pinterest Marketing Strategies that go full in-depth on how to grow your Pinterest account. I say the course is totally worth it and will make a future post on it as well.
Again, if you want to try out my Pinterest pin samples from my products, you can sign up here to access my free resources (for personal growth and branding):
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