You know you’re missing out on passive traffic and income when you’re not republishing blog posts for SEO. And you’re probably thinking to yourself “ain’t nobody got time to edit old blog posts”.
Well, let me tell you. By editing your old blog contents, you’re actually reviving your posts which will leave to you gaining newer readers who stumble upon your post and more income streams with no work at all!
That’s why I’m gonna give you tips on how you can make more newcomers come to your blog by updating old blog posts for SEO.
So grab your mug of coffee or tea and let’s get right into it!
*Disclosure: This post contains affiliates. I earn compensation if you buy the product. I only add affiliates that I’ve tried myself or would prefer to you. Read more Privacy Policy & Disclosure*
Before we get into the tips, I want to tell you a fabulous tool that helped me gain traffic to my posts but also automating my posts so that I can do other stuff while it gets the job done.
This secret tool is called Tailwind. Now you can read my other posts on why I highly recommend you to snatch it.
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Table of Contents
Update your SEO
The most important thing when it comes to updating your old blog posts is SEO (search engine optimiser).
Make sure you’re updating it to ensure the best results for Google and all the other search engines that you probably don’t use (like Bing, Yahoo, etc).
I know for a fact that my SEO keywords weren’t “SEO friendly” back when I first found out about this. Like for example, I created a post on my priorities as a teenager and used high volume keywords but more competition like the word ‘priorities’.
I mean, what even is that? It’s probably lost among the sea of posts.
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It’s best to use a keyword tool like KWFinder to find keywords which help you find keywords that suit your what gets you less competition whilst still gaining volume for those posts.
But since KWFinder is limited to free users nowadays, I use a Chrome Extension to find keywords for my blog posts called Keywords Everywhere.
It’s probably going to be annoying for you like it does for me with keyword volumes popping up everywhere when you search but trust me, it does the same thing as every keyword finder tool.
You can edit the settings in their settings and it’s free!
If you are still new to SEO, I suggest you check this post out where I give you a beginner-friendly basic on what search engine optimizing means.
Update Sep 2020: I currently use Ubersuggest for all my keyword research. The free version still gives good research options and all you need to do is sign up with your Google account.
Make new Pinterest Graphics
Pinterest prefers “newer images” rather than older images. So if you’re spamming the same old blog post graphics to the same group, then over time, Pinterest will likely drop you like a feather duster.
So try creating at least 15 new pins a week for your older posts. You can use a Pinterest template to make this task a lot quicker but also allow you to automate schedule for the whole month. A great time saver!
After you have done these steps, I highly suggest you manually share all of your new pins to your main blog post board and add them to Tailwind for automation.
Update Sep 2020: Pinterest’s new algorithm recommends you create fresh pins and manually pin your pins to your OWN BOARD.
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Test out out-of-date links
Remember that old link you use to hyperlink but all of a sudden, it’s gone? Well, it’s time for you to start checking old links and updating them with new links.
Known fact, if you’re leaving older affiliate links that have been expired and someone clicks on it to purchase but leads to an invalid link, you’re losing compensations for that affiliate link.
That’s why it’s best to so often go back to older posts and check if these links still work or not. No shame, you could even update or replace the links.
If you’re using WordPress, you can instantly install a free plugin called Broken Link Checker or use the site browser to check those broken links for you (and it’s so much easier too!).
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Add newer backlinks
If you’ve made newer posts in relation to those older posts, it’s best to update them and add them to the post.
You should do this because it’s gonna be the best thing you’ve ever done- you’ll gain more new readers and your bounce rate will decrease.
If you have a related post that links to the topic you’re writing about, make sure to add it! I like to add “related posts” (as seen below this paragraph) whenever it’s related and links to one of my older posts. I also like to link the post within the paragraphs if I’m suggesting an older post that might be helpful.
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Oh, and it’s very Google friendly because we all know Google likes it when you make it easier for them to crawl through your site using backlinks.
Add more information or details
Throughout your blogging journey, you’re gonna be learning more expert advice than before. So if you have new information that is likely going to help your readers, add it in!
You could add in new factors about your own personal experience that happened.
In the current blogging world, people read blogs that actually helps them and relate to them. You want to make sure the information is up to date and also, will help your readers learn something once they leave your site.
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Conclusion
If you’ve got hundreds and thousands of blog posts of your site, spare the free time to go back and edit those posts with the tips I’ve included (make it evergreen content)!
If you love new posts about self-care, productivity, blogging tips, and other lifestyle posts, then don’t forget to subscribe to my newsletter where you can get notified in your email inbox on Fridays (Aussie time). Follow my social media accounts if you haven’t already!
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This so interesting tips and I have use almost all in this article. I have also similar tips with you
Love the article. I learned something new.
I’m glad you learned something new from this post!
I keep thinking about doing this but I just cannot find time..ugh
If you really love blogging for a passion, you should try to fit in that free time in your schedule (or even 5 mins daily) to fix and improve your blog!
Thank you for this. I am trying to revamp my blog and this is such a great starting point!
Hey, anytime! Good luck revamping your blog. 😊
These are very good points, even though my eyes glaze over when the word SEO pops up. I plan to check old links on my blog more often, as whenever I do check, i find some are no longer valid. UGH!
I always use the link checker plugin on WP as it’s much easier to check the links and remove links that are broken. They also bring up the notification so that you can easily remove them in one-three clicks. Try that out! 🙂
a must read for all bloggers, thanks for sharing
Thanks for reading! It is a must read for bloggers.
These are genius ideas! I am going to use them.
Thank you and good luck!
Thanks for the awesome tips! I have been meaning to update old blog posts so I can update SEOs, tags, but most importantly, grammar and style.
Cheers! Updating SEO is important as it changes from day to day. I need to update my SEO too.
Wow really cool informative post. I am excited to try out the chrome extension for keywords. I’ve never heard of it before. Blogging is difficult and it’s always nice to find out new ways to maximize the blog. Especially old posts i already spent time on. Thank you!
Yeh, since KWFinder is limited to free users, I decided to use this extension instead and it works the same thing! Definitely try it out. Blogging is difficult indeed! People need to know that blogging is not just about writing and posting, there is so much than that.
Oh this is actually so helpful! I was thinking about doing this and I’ve only just realised that I’ve deleted a lot of my old photos on my blog so my old blogs have no photos now and I need to go back and sort that out haha! Thanks for the reminder! 💚
I think that’s a good thing to delete old photos because your photos might be outdated and you’re delivering more space to your site! Try updating your older posts with newer photos. 🙂
Next month I will just update my old blog posts. They need some touch! Thanks for this.
While you update your old blog posts next month, I’ll be updating my older posts this month, lol!
Although my old (even oldest) posts are still contributing to the views I have per day, I think I’d try Tailwind to further improve my SEO.
You should! One of my older posts got a big boost when I shared it to Tailwind tribes so don’t forget to join tribes that have high/active engagement.
This is so cool although I’ve just started blogging I can’t wait to refer back to this post so that I can revamp my blogs
Cheers! The earlier, the better. Good luck on your blogging journey!
These are really great ideas, I just started making pinterest graphics!
That’s awesome! If you need help with Pinterest graphics and design tips, don’t forget to check out my older posts.
these are awesome! especially the keyword search. I was having trouble with seo. this is super helpful!
I’m still having trouble with SEO so definitely look out for SEO courses and posts on SEO. It will really help!
I’ve revamped some of mine and it’s totally worth it!!
Same! High five!
I’ve been thinking about revisiting my first couple of posts. My blog is still really new. I just was unaware of the Pinterest graphics until I was already a few posts in. Great tips.
It will be much easier for you as it will take only a few days to edit it! Pinterest graphics are a great way to boost your traffic so don’t skip on that. If you need to learn more about Pinterest designs, feel free to look back at my older posts.
ooooo this is so perfect! I was just thinking of way to spice up my blog so this post couldn’t have been better
I’m glad to have helped! Good luck in editing your posts.
great info. Im trying to do just as you wrote about. To me its harder than writing the post the 1st time around.
Good luck and it is harder than writing a new blog post! But it will be well worth it for the long one so don’t worry!
GREAT advice. I’ve been slowly updating my older posts,but man is it time consuming. Thanks for the tips!
Keep it up! It is time-consuming, I can agree on that. It took me about 3-4 weeks to complete editing my old posts yet I still need to go back and edit/add more things to the post.